
The Donor Reactivation Scorecard: How Nonprofits Can Prioritize Lapsed Supporters With Better ROI Reporting
A donor reactivation scorecard helps nonprofits identify which lapsed supporters are most likely to give again, which outreach channels deserve investment, and how to report ROI beyond gross recovered revenue. Use these reporting best practices to focus limited staff time on the donors, messages, and follow-up actions that can rebuild durable fundraising momentum.
